FOR LAUNCH PARTY
The exclusive launch event for Telegraph Media Group (TMG)’s Spark department saw guests, on arrival at B1, completing questionnaires and being equipped with RFID enabled wristbands. Bubble used this data to create bespoke experiences for each guest by pairing personality types with menu selections, as guests ‘touched in’.
The client wished to create a unique and innovative event experience for each guest that reinforced the new team’s proposition of supercharging creative ideas with industry-leading data insight.
“It has been a delight to work with Bubble on this important launch as their ambition to innovate and always better the customer experience perfectly aligns with ours.”